Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it’s critical to stand apart beyond service and price.
Kevin’s book Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today’s discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.
Industry veteran Kevin Lund is CEO of T3 Custom—an award-winning content marketing firm that helps brands—including financial institutions—speak human and, in doing so, realize up to 16-times the return on their content marketing investments. Lund, a lauded speaker, has been recognized for numerous top honors, including “Program of the Year” by the Content Marketing Institute.